Download e-book for kindle: Advances in Advertising Research (Vol. VII): Bridging the by George Christodoulides,Anastasia Stathopoulou,Martin Eisend

By George Christodoulides,Anastasia Stathopoulou,Martin Eisend

concentrating on a variety of ads codecs, this publication offers foreign state of the art learn inter alia at the quick evolving and more and more advanced ads panorama that increases a few demanding situations for advertisers. additional study is required to lead offerings concerning advert content material and execution, media placement, social networks, and crusade effectiveness. Advances in ads learn are released through the eu ads Academy (EAA). This quantity is a selective selection of study provided on the 14th overseas convention in advertisements (ICORIA), which was once held in London (UK) in July 2015. The convention collected greater than one hundred fifty individuals from a variety of nations from approximately all continents, together with Europe, North and South the US, Asia, and Australia.

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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy) by George Christodoulides,Anastasia Stathopoulou,Martin Eisend


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